Associated Press


ubert Murdoch urged newspaper editors Wednesday to embrace
the Internet, saying print news executives have "sat by and watched"
as a new generation of digital consumers has turned away from newspapers.

The chief executive of News Corp. cited a recent report commissioned by
the Carnegie Corporation, a philanthropic foundation, showing 44 percent
of 18-to-34-year-olds say they use Web sites at least once a day for news.

He said newspapers must overhaul how they gather and deliver news to
collect the readers and advertising revenue shifting to the Web.

"The trends are against us. Unless we awaken to these changes which
are quite different than those five or six years ago, we will, as an industry,
be relegated to the status of also-rans," Murdoch told the annual meeting
of the American Society of Newspaper Editors.

"We've been slow to react. We've sat by and watched," he said. News Corp. is
the parent company of the New York Post. The global media company also
operates a number of papers in England. When the Web was emerging in
the 1990s Murdoch expressed skepticism about its business prospects.
He referred to himself and other newspaper executives as "digital migrants"
who are too old to have grown up surfing the Net but now must learn to direct
their business toward those who did.

"Just watch your teenage kids," he told the editors. "The challenge for each of us
in this room is to create an Internet presence that is compelling enough that
users make it their home page.
Just as people traditionally started their day with coffee and a newspaper, in
the future I hope that the way they start their day online will be with coffee
and our Web site.

" Murdoch's media empire began with a single Australian newspaper business.
Now headquartered in the United States, News Corp. is the parent of the
20th Century Fox movie studio, Fox television network, Fox News Channel
and other cable channels. In recent years, Murdoch has sought to expand a
satellite business in China, but he voiced doubts Wednesday when asked about
the business climate there.
"There are indications that it's closing up more than opening up," he said, calling

the enterprise "very hard work."
Similar efforts in India have gone much better, he said, even though the

potential market is significantly smaller.